BK TASTE LAWYERS // BURGER KING
Burger King was about to launch a new burger in Brazil.
A burger that clearly resembled one of McDonald’s.
But before anyone could allege it was a copy, we took the lead.
And asked for a truly qualified opinion on the matter: from lawyers.
A burger that clearly resembled one of McDonald’s.
But before anyone could allege it was a copy, we took the lead.
And asked for a truly qualified opinion on the matter: from lawyers.
//D&AD: Graphite Pencil - Digital Marketing
//ONE SHOW: Merit - Public Relations
//CLIO AWARDS: Bronze - Social Media
//CANNES LIONS: Shortlist - Social & Creator
//EL OJO DE IBEROAMÉRICA: Silver (2x) - Brand Experience and Activation // Bronze - Direct // Bronze - PR
//EFFIE LATAM: Gold - Influencer Marketing // Gold - Promotional Marketing // Gold - Product Launch
//EFFIE BRAZIL: Gold - Product Launch // Bronze - Promotional Marketing // Bronze - Influencer Marketing
//BRAZILIAN CREATIVE CLUB: Gold - Digital // Silver - Integrated //
Bronze - Promo & Direct // Bronze - Film // In Book - PR
//PROFISSIONAIS DO ANO: Finalist - Film
//Launch film ︎︎︎
//A selection of the thousands of pieces of content lawyers generated organically during the promo ︎︎︎
//How it worked ︎︎︎
A quick guide to help BK Drive staff correctly identify a Brazilian Attorney ID ︎︎︎
