Hiroito Takahashi 

︎ Senior Copywriter

BK Taste Lawyers | Burger King


Burger King was about to launch a new burger in Brazil.
A burger that clearly resembled one of McDonald’s.

But before anyone could allege it was a copy, we took the lead.
And summoned every Brazilian lawyer to a trial. A burger trial.

//D&AD
Graphite Pencil - Digital Marketing 

//One Show
Merit - Public Relations

//Clio Awards
Bronze - Social Media

//Cannes Lions
Shortlist - Social & Creator






A quick guide to help BK Drive staff correctly identify a Brazilian Attorney ID ︎︎︎



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