DO NOT UNDERESTIMATE THIS BAG // FLAMIN’ HOT

Flamin’ Hot was new to Brazil. In fact, Brazilians had never tasted
any snack as hot as Flamin’ Hot, not even close.

So, to introduce it to Brazilians and show them the scale of its spiciness,
we created a special bag, containing just 0.1 oz, and sent it to influencers
with a warning: “Do not underestimate this bag”.