HIROITO TAKAHASHI

︎ Senior Copywriter


DRESS-CODE-FREE VOGUE BALL // HAVAIANAS


We took a stand against the one thing that still keeps people
from wearing Havaianas on more occasions: the dress code.

And we went big, by crashing Vogue Ball, Brazil’s most famous gala.


//BRAZILIAN CREATIVE CLUB: Bronze - PR

//FEATURED ON: Vogue, GQ, Globo.com, Yahoo!,
Folha de S.Paulo, UOL, Purepeople





//Our stunt made such a splash that, instead of turning us away,
Vogue, the party hosts, actually featured our story ︎︎︎




//And GQ used it as inspiration (and cover photo)
for its monthly Men’s Style Guide ︎︎︎