Do not underestimate this bag | Flamin’ Hot

Flamin’ Hot is Frito-Lay’s spiciest flavor. A smash hit across the world. But in Brazil,
it had never been released. In fact, Brazilians had never tasted any snack as hot as Flamin’ Hot, not even close.

So, to finally introduce Flamin’ Hot to Brazilians and show them the scale of its spiciness, we created a special bag, containing just 0.1 oz, and sent it to influencers with a warning: “Do not underestimate this bag”.