FROM WHOOP-ASS TO WHOPPERS // BURGER KING
A fight promoted by a major beer brand put former
world champions Popó and Wanderlei Silva face-to-face.
The result? A mass brawl. And a huge PR crisis.
The beer brand issued a standard statement.
But who truly sealed the peace was another brand: Burger King.
//Hero film ︎︎︎
//After the hero film went viral, we kept the conversation alive with social films featuring Popó and Wanderlei: ︎︎︎