PEDIGREE CARAMELO // PEDIGREE
To boost adoptions, we turned the most common mutt
in Brazilian shelters into a pedigree dog.
//CANNES LIONS: Titanium Lion - Titanium // Gold Lion - Creative Effectiveness // Gold Lion - Creative Strategy
Silver Lion - Creative Effectiveness // Silver Lion - Direct // Bronze Lion - Creative Effectiveness
Bronze Lion - Social & Creator // Bronze Lion - Brand Experience & Activation // Bronze Lion - Health & Wellness
//D&AD: Graphite Pencil - Direct // Wood Pencil - Creator Content // Shortlist - PR
Shortlist - Experiential: Activation & Participation // Shortlist - Digital Marketing
//ONE SHOW: Silver - Integrated // Bronze - Cultural Driver for Good // Bronze - Social Media for Good
Merit - Direct Marketing for Good // Merit - Experiential & Immersive for Good
//CLIO AWARDS: Gold - Social Media // Silver - Experience/Activation
Bronze - Creative Effectiveness // Bronze - Direct // Bronze - Use of Influencers
//ANDY AWARDS: Winner - Idea
//AD AGE'S CREATIVITY AWARDS: Best Work for Good: Brand
//EFFIE LATAM: Grand Effie // Gold - Pet Care // Gold - Engaged Community // Gold - Social Impact
//EFFIE BRAZIL: Grand Effie // Gold - Brand Experience // Gold - Influencer Marketing
//WARC EFFECTIVE 100: World’s #2 Most Awarded Campaign for Effectiveness
For the full list, please click here.
Silver Lion - Creative Effectiveness // Silver Lion - Direct // Bronze Lion - Creative Effectiveness
Bronze Lion - Social & Creator // Bronze Lion - Brand Experience & Activation // Bronze Lion - Health & Wellness
//D&AD: Graphite Pencil - Direct // Wood Pencil - Creator Content // Shortlist - PR
Shortlist - Experiential: Activation & Participation // Shortlist - Digital Marketing
//ONE SHOW: Silver - Integrated // Bronze - Cultural Driver for Good // Bronze - Social Media for Good
Merit - Direct Marketing for Good // Merit - Experiential & Immersive for Good
//CLIO AWARDS: Gold - Social Media // Silver - Experience/Activation
Bronze - Creative Effectiveness // Bronze - Direct // Bronze - Use of Influencers
//ANDY AWARDS: Winner - Idea
//AD AGE'S CREATIVITY AWARDS: Best Work for Good: Brand
//EFFIE LATAM: Grand Effie // Gold - Pet Care // Gold - Engaged Community // Gold - Social Impact
//EFFIE BRAZIL: Grand Effie // Gold - Brand Experience // Gold - Influencer Marketing
//WARC EFFECTIVE 100: World’s #2 Most Awarded Campaign for Effectiveness
For the full list, please click here.
//Launch film (if the subtitles don't start automatically, please click on CC) ︎︎︎
//Caramelo's very own Pedigree® packaging, the first-ever to feature a mixed-breed dog ︎︎︎
