TALENT DONORS // SANTA CASA
In Brazil, to become an organ donor, you must declare yourself one.
So, to inspire more people to do that, Santa Casa invited Brazilian idols to declare themselves donors,
leaving to the world something even more valuable than their achievements: the organs that represent their talents.
Sebastião Salgado (photographer) became a cornea donor,
Zé Roberto (football player) a lung donor and Luis Fernando Verissimo (writer) a heart donor.
//CANNES LIONS: Shortlist - Health (Film) - Verissimo
Shortlist - Health (Film) - Zé Roberto
//ONE SHOW: Silver - Film (campaign)
//CLIO AWARDS: Silver - Healthcare - Film (campaign)
Shortlist - Film (campaign)
//EL OJO DE IBEROAMÉRICA: Bronze - Film (campaign)
//BRAZILIAN CREATIVE CLUB: In Book - Film - Verissimo
In Book - Film - Meirelles
//WAVE FESTIVAL: Silver - Film (campaign)
Bronze - Film (campaign)
//PROFISSIONAIS DO ANO: Winner - Institutional Campaign
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"Donate your talent.
What do you do with your talent?
Sebastião Salgado photographed.
And revealed to the world the poverty, the men, the nature and its genesis.
Sebastião Salgado’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the eyes of those who need.
Sebastião Salgado is a cornea donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."
"Donate your talent.
What do you do with your talent?
Zé Roberto ran. And conquered championships,
more than 10 titles in Europe, a spot on the Brazilian national team.
Zé Roberto’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the chest of those who need.
Zé Roberto is a lung donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."
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"Donate your talent.
What do you do with your talent?
Luis Fernando Verissimo wrote. And made more.
Made fun of the everyday life. Ironized with his drawings.
Became one of the biggest names of our literature.
Verissimo’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the chest of those who need.
Luis Fernando Verissimo is a heart donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."