HIROITO TAKAHASHI

︎ Senior Copywriter


THE TRIANGLE THEORY // DORITOS


In 2002, Ronaldo made history.

Not just for winning the World Cup,
 but because of a haircut.

A haircut so unusual, 24 years later, people still wondered why it happened.

So we asked ourselves: what if that haircut was meant to be part of a Doritos campaign that never aired?
What if it was supposed to be a triangle?


//CANNES LIONS: Bronze Lion - Entertainment // Bronze Lion - Entertainment for Sport
Shortlist - Entertainment for Sport // Shortlist - Social & Creator

//CICLOPE LATINO: Branded Comedy







//The mockumentary ︎︎︎


//The TVC ︎︎︎


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