Talent Donors | Santa Casa
An organ is one of the most valuable things a person can leave to the world. But in Brazil, to be an organ donor, you must express this desire in life. You must declare yourself a donor.
That’s why Santa Casa invited Brazilian idols in different fields to leave to the world something even more valuable than their achievements: the organs that represent their talents.
Sebastião Salgado (photographer) declared himself a cornea donor, Zé Roberto (soccer player) declared himself a lung donor and Luis Fernando Verissimo (writer) declared himself a heart donor. And, thereby, they encouraged more people to do the same.
//Cannes Lions
Shortlist - Health (Film) - Verissimo
Shortlist - Health (Film) - Zé Roberto
//One Show
Silver - Film - Talent Donors (campaign)
//Clio Awards
Silver - Healthcare (Film) - Talent Donors (campaign)
Shortlist - Film - Talent Donors (campaign)
//El Ojo de Iberoamérica
Bronze - Cine/TV - Talent Donors (campaign)
//Brazilian Creative Club
In Book - Film - Verissimo
In Book - Film - Meirelles
//Wave Festival
Silver - Film - Talent Donors (campaign)
Bronze - Film - Talent Donors (campaign)
//Profissionais do Ano
Winner - Institutional Campaign
Shortlist - Health (Film) - Verissimo
Shortlist - Health (Film) - Zé Roberto
//One Show
Silver - Film - Talent Donors (campaign)
//Clio Awards
Silver - Healthcare (Film) - Talent Donors (campaign)
Shortlist - Film - Talent Donors (campaign)
//El Ojo de Iberoamérica
Bronze - Cine/TV - Talent Donors (campaign)
//Brazilian Creative Club
In Book - Film - Verissimo
In Book - Film - Meirelles
//Wave Festival
Silver - Film - Talent Donors (campaign)
Bronze - Film - Talent Donors (campaign)
//Profissionais do Ano
Winner - Institutional Campaign

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"Donate your talent.
What do you do with your talent?
Sebastião Salgado photographed.
And revealed to the world the poverty, the men, the nature and its genesis.
Sebastião Salgado’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the eyes of those who need.
Sebastião Salgado is a cornea donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."
"Donate your talent.
What do you do with your talent?
Zé Roberto ran. And conquered championships,
more than 10 titles in Europe, a spot on the Brazilian national team.
Zé Roberto’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the chest of those who need.
Zé Roberto is a lung donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."
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︎︎︎
"Donate your talent.
What do you do with your talent?
Luis Fernando Verissimo wrote. And made more.
Made fun of the everyday life. Ironized with his drawings.
Became one of the biggest names of our literature.
Verissimo’s talent would already have a place in history.
But he wished it had a place in somewhere even more special:
the chest of those who need.
Luis Fernando Verissimo is a heart donor. What about you?
Tell your family you are a donor. Your talent can save up to 8 lives."