Hiroito Takahashi

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	<title>Hiroito Takahashi &#124; Copywriter</title>
	<link>https://takahashi.cargo.site</link>
	<description>Hiroito Takahashi &#124; Copywriter</description>
	<pubDate>Tue, 28 Apr 2026 00:28:33 +0000</pubDate>
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		<title>Homepage</title>
				
		<link>https://takahashi.cargo.site/Homepage</link>

		<pubDate>Sun, 12 Sep 2021 16:26:36 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

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		<title>About</title>
				
		<link>https://takahashi.cargo.site/About-1</link>

		<pubDate>Sun, 28 Jun 2015 21:39:33 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/About-1</guid>

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	&#60;img width="1273" height="1959" width_o="1273" height_o="1959" data-src="https://freight.cargo.site/t/original/i/6805c4efc6eb31d651a5d8611ee48b9f796f718870e867fc74c221df8df2c52e/IMG_4860-2.png" data-mid="234974097" border="0"  src="https://freight.cargo.site/w/1000/i/6805c4efc6eb31d651a5d8611ee48b9f796f718870e867fc74c221df8df2c52e/IMG_4860-2.png" /&#62;
	Hiroito Takahashi&#38;nbsp;
Senior Copywriter at DAVID New York
hiroitotk@gmail.com+55 (11) 96912 5404
LinkedIn


Experience:
(2026 – currently) DAVID New York – New York
(2020 – 2026) AlmapBBDO – São Paulo(2018 – 2020) Talent Marcel – São Paulo(2017 – 2018) EnergyBBDO Brasil – São Paulo(2017) J.Walter Thompson Brasil – São Paulo(2016) Crispin Porter + Bogusky Brasil – São Paulo(2013 – 2015) J.Walter Thompson Brasil – São Paulo(2012 – 2013) Bonaparte – Porto Alegre(2011) Onze – Porto Alegre


Recognition:

//Cannes Lions
Titanium Lion - Titanium - Pedigree CarameloGold Lion - Creative Effectiveness - Pedigree Caramelo
Gold Lion - Creative Strategy&#38;nbsp;- Pedigree CarameloGold Lion - Branded Content &#38;amp; Entertainment - Coke ThirstSilver Lion - Creative Effectiveness - Pedigree Caramelo
Silver Lion - Direct&#38;nbsp;- Pedigree CarameloBronze Lion - Entertainment - The Triangle Theory
Bronze Lion - Entertainment for Sport - The Triangle TheoryBronze Lion - Creative Effectiveness - Pedigree Caramelo
Bronze Lion - Social &#38;amp; Creator&#38;nbsp;- Pedigree CarameloBronze Lion - Brand Experience &#38;amp; Activation - Pedigree CarameloBronze Lion - Health &#38;amp; Wellness - Pedigree Caramelo
Shortlist (2x) - Direct&#38;nbsp;- Pedigree CarameloShortlist (2x) - Health &#38;amp; Wellness - Pedigree Caramelo
Shortlist - Creative Strategy&#38;nbsp;- Pedigree CarameloShortlist - PR&#38;nbsp;- Pedigree CarameloShortlist - Media - Pedigree Caramelo
Shortlist - Brand Experience &#38;amp; Activation - Pedigree Caramelo
Shortlist - Creative Data - Pedigree CarameloShortlist - Entertainment for Sport - The Triangle Theory
Shortlist - Social &#38;amp; Creator -&#38;nbsp;The Triangle Theory
Shortlist - Social &#38;amp; Creator -&#38;nbsp;BK Taste LawyersShortlist - Branded Content &#38;amp; Entertainment - Coke ThirstShortlist - Health (Film) - Verissimo &#124; Talent DonorsShortlist - Health (Film) - Zé Roberto &#124; Talent Donors
//D&#38;amp;ADGraphite Pencil - Digital Marketing - BK Taste Lawyers
Graphite Pencil -&#38;nbsp;Direct -&#38;nbsp;Pedigree Caramelo
Wood Pencil -&#38;nbsp;Creator Content&#38;nbsp;- Pedigree CarameloShortlist - PR&#38;nbsp;- Pedigree CarameloShortlist - Experiential: Activation &#38;amp; Participation&#38;nbsp;- Pedigree CarameloShortlist - Digital Marketing
- Pedigree Caramelo

//One Show
Silver - Integrated&#38;nbsp;- Pedigree Caramelo
Silver - Film - Talent Donors (campaign)Bronze - Cultural Driver for Good - Pedigree CarameloBronze - Social Media for Good - Pedigree CarameloMerit - Public Relations - BK Taste Lawyers

Merit - Direct Marketing for Good - Pedigree CarameloMerit - Experiential &#38;amp; Immersive for Good
- Pedigree Caramelo

//Clio Awards
Gold - Social Media -&#38;nbsp;Pedigree CarameloSilver -&#38;nbsp;Experience/Activation -&#38;nbsp;Pedigree Caramelo
Silver - Healthcare (Film) - Talent Donors (campaign)Bronze - Social Media&#38;nbsp;- BK Taste Lawyers
Bronze -&#38;nbsp;Creative Effectiveness&#38;nbsp;- Pedigree CarameloBronze -&#38;nbsp;Direct&#38;nbsp;- Pedigree CarameloBronze -
Use of Influencers&#38;nbsp;- Pedigree CarameloShortlist - Film - Talent Donors (campaign)//LIAGold - Creative Strategy -&#38;nbsp;Pedigree CarameloSilver - Integration -&#38;nbsp;Pedigree CarameloSilver - Non-Traditional -&#38;nbsp;Pedigree CarameloSilver - Social Media &#38;amp; Influencers -&#38;nbsp;Pedigree CarameloBronze - Direct -&#38;nbsp;Pedigree CarameloBronze - PR -&#38;nbsp;Pedigree CarameloBronze - Transformative Business Impact -&#38;nbsp;Pedigree Caramelo
//ANDY Awards
Winner - Idea -&#38;nbsp;Pedigree Caramelo
//Ad Age's Creativity AwardsBest Work for Good: Brand -&#38;nbsp;Pedigree Caramelo

//WARC Effective 100 
World’s #2 Most Awarded Campaign for Effectiveness -&#38;nbsp;Pedigree Caramelo
//Effie LatamGrand Effie - Pedigree CarameloGold - Pet Care - Pedigree CarameloGold - Engaged Community - Pedigree CarameloGold - Social Impact
- Pedigree CarameloGold - Influencer Marketing - BK Taste LawyersGold - Promotional Marketing - BK Taste LawyersGold - Product Launch - BK Taste Lawyers
//Effie BrazilGrand Effie - Pedigree CarameloGold - Brand Experience - Pedigree CarameloGold - Influencer Marketing
- Pedigree CarameloGold - Product Launch -
BK Taste LawyersBronze - Promotional Marketing -
BK Taste LawyersBronze - Influencer Marketing -
BK Taste Lawyers

//El Ojo de Iberoamérica
Gold - Effectiveness - Pedigree Caramelo&#38;nbsp;
Gold - Brand Experience &#38;amp; Activation&#38;nbsp;- Pedigree Caramelo
Gold - PR&#38;nbsp;- Pedigree Caramelo
Gold (2x) - Digital &#38;amp; Social - Pedigree Caramelo
Silver - PR - Pedigree Caramelo
Silver - Creative Transformation&#38;nbsp;- Pedigree Caramelo

Silver (2x) - Brand Experience and Activation -&#38;nbsp;BK Taste LawyersBronze - Brand Experience &#38;amp; Activation - Pedigree CarameloBronze - Direct - Pedigree CarameloBronze - El Tercer Ojo - Pedigree Caramelo
Bronze - Direct -&#38;nbsp;BK Taste Lawyers
Bronze - PR -&#38;nbsp;BK Taste Lawyers
Bronze - Film - Talent Donors (campaign)
Silver - Sound Design - Coke Thirst
Bronze - Editing - Go All The WayShortlist - El Tercer Ojo - Coke ThirstShortlist - Media - Coke ThirstShortlist - Cinematography - Go All The WayShortlist - Art Direction - Go All The WayShortlist - Sound Design - Go All The WayShortlist - Direction - Go All The Way

//CICLOPE Latino
Winner -&#38;nbsp;Sustainability &#38;amp; Social Impact - Pedigree Caramelo
Winner - Branded Comedy - The Triangle Theory
//Wave Festival
Grand Prix - Branded Content - Coke Thirst
Gold - Branded Content - Coke Thirst
Silver - Film - Talent Donors (campaign)
Silver - Press - It's better to see it
Bronze - Film - Talent Donors (campaign) 
Silver - Film Craft - Coke Thirst
Bronze - Film Craft - Go All The Way

//Brazilian Creative Club
Gold - Integrated - Pedigree CarameloGold - Digital - Pedigree Caramelo
Gold - Digital -&#38;nbsp;BK Taste LawyersSilver - Digital - Pedigree Caramelo

Silver - Integrated -&#38;nbsp;BK Taste Lawyers
Bronze - PR - Pedigree CarameloBronze - Impact &#38;amp; ESG - Pedigree CarameloBronze - Promo &#38;amp; Direct - BK Taste LawyersBronze - Film - BK Taste Lawyers
Bronze - Branded Content - Coke Thirst
Bronze - Craft: Art Direction - It's better to see itBronze - PR - Dress-code-free Vogue BallIn Book - Branded Content &#38;amp; Experience - Pedigree CarameloIn Book - PR - BK Taste Lawyers
In Book - Film -&#38;nbsp;Where Stories Happen (The Forgotten Guest)In Book - Film - It's better to see itIn Book - Film - VerissimoIn Book - Film - MeirellesIn Book - Film - DeliveryIn Book - Film - DishesIn Book - Film - WFH
In Book - Film Craft - Go All The Way

//Profissionais do AnoWinner - Institutional Campaign - Talent Donors 
Finalist - Film - BK Taste Lawyers
Finalist - Film - I Don’t Want to Miss a ClassFinalist -&#38;nbsp;Institutional Campaign -&#38;nbsp;It's better to see it
Finalist - Campaign -&#38;nbsp;Where Stories Happen

//New York FestivalsShortlist - Branded Content - Coke ThirstShortlist - Digital - Political FurnitureShortlist - Public Service Announcements - Political FurnitureShortlist - Public Service Announcements - Political Furniture
//Cresta Awards
Gold - Integrated Campaign - Pedigree Caramelo
Gold - Brand Purpose&#38;nbsp;- Pedigree CarameloGold - Creative Strategy - Pedigree Caramelo
Silver - Cultural Impact -&#38;nbsp;Pedigree Caramelo//MMA Smarties BrazilGrand Prix&#38;nbsp;- Pedigree CarameloGold - Brand Purpose&#38;nbsp;- Pedigree CarameloGold - Influencer Marketing&#38;nbsp;- Pedigree CarameloSilver - Brand Experience&#38;nbsp;- Pedigree CarameloSilver - Social Impact Marketing
- Pedigree Caramelo


//Lürzer’s Archive Published (6/2015) - Film - Verissimo &#124; Talent DonorsPublished (6/2015) - Film - Zé Roberto &#124; Talent Donors
	
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		<title>PEDIGREE CARAMELO // PEDIGREE</title>
				
		<link>https://takahashi.cargo.site/PEDIGREE-CARAMELO-PEDIGREE-1</link>

		<pubDate>Sat, 06 Dec 2025 18:22:19 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/PEDIGREE-CARAMELO-PEDIGREE-1</guid>

		<description>


PEDIGREE CARAMELO // PEDIGREE

To boost adoptions, we turned the most common mutt&#38;nbsp;
in Brazilian shelters into a pedigree dog.
//CANNES LIONS: Titanium Lion - Titanium //  Gold Lion - Creative Effectiveness // Gold Lion - Creative Strategy
 Silver Lion - Creative Effectiveness // Silver Lion - Direct //  Bronze Lion - Creative Effectiveness
Bronze Lion - Social &#38;amp; Creator //&#38;nbsp;Bronze  Lion - Brand Experience &#38;amp; Activation //&#38;nbsp;Bronze Lion - Health &#38;amp; Wellness //D&#38;amp;AD:&#38;nbsp;Graphite Pencil - Direct // Wood Pencil - Creator Content // Shortlist - PR 
Shortlist -&#38;nbsp;Experiential: Activation &#38;amp; Participation //&#38;nbsp;Shortlist - Digital Marketing//ONE SHOW:&#38;nbsp;Silver - Integrated // Bronze -&#38;nbsp;Cultural Driver for Good // Bronze -&#38;nbsp;Social Media for Good
Merit -&#38;nbsp;Direct Marketing for Good // Merit -&#38;nbsp;Experiential &#38;amp; Immersive for Good
//CLIO AWARDS:&#38;nbsp;Gold - Social Media //&#38;nbsp;Silver - Experience/Activation 
Bronze - Creative Effectiveness //&#38;nbsp;Bronze - Direct //&#38;nbsp;Bronze - Use of Influencers

//ANDY AWARDS:&#38;nbsp;Winner - Idea
//AD AGE'S CREATIVITY AWARDS: Best Work for Good: Brand

//EFFIE LATAM: Grand Effie // Gold - Pet Care // Gold - Engaged Community // Gold - Social Impact
//EFFIE BRAZIL: Grand Effie // Gold - Brand Experience // Gold - Influencer Marketing
//WARC EFFECTIVE 100: World’s #2 Most Awarded Campaign for Effectiveness

For the full list, please click here.


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/2c9f966c0daf30d1fc58c95861b05e24a42cb189eebc27e23721a37647f06b2c/board-caramelo-titanium.jpg" data-mid="241503644" border="0"  src="https://freight.cargo.site/w/1000/i/2c9f966c0daf30d1fc58c95861b05e24a42cb189eebc27e23721a37647f06b2c/board-caramelo-titanium.jpg" /&#62;//Launch film (if the subtitles don't start automatically, please click on CC) ︎︎︎

&#60;img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f352e7c5793df22e2969c9a220e6d936f002e6d5c877b6af59d9e8904dd0f218/ALMAP_PEDIGREE_CARAMELO_OOH_04.jpg" data-mid="241503646" border="0"  src="https://freight.cargo.site/w/1000/i/f352e7c5793df22e2969c9a220e6d936f002e6d5c877b6af59d9e8904dd0f218/ALMAP_PEDIGREE_CARAMELO_OOH_04.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/388a549906e732e01f7ae5884b1261cf52eb05ac4bc4039e2582eb7a2188f699/Artboard-1.png" data-mid="241503647" border="0"  src="https://freight.cargo.site/w/1000/i/388a549906e732e01f7ae5884b1261cf52eb05ac4bc4039e2582eb7a2188f699/Artboard-1.png" /&#62;
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//Caramelo's very own Pedigree® packaging, the first-ever to feature a mixed-breed dog ︎︎︎
&#60;img width="2550" height="1434" width_o="2550" height_o="1434" data-src="https://freight.cargo.site/t/original/i/f92358346a853a25787cd0178f4f507777a14d11de250ee830cdb458fc6c2efb/ALMAP_CARAMELO_EMBALAGEM.png" data-mid="241503650" border="0"  src="https://freight.cargo.site/w/1000/i/f92358346a853a25787cd0178f4f507777a14d11de250ee830cdb458fc6c2efb/ALMAP_CARAMELO_EMBALAGEM.png" /&#62;
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Home ︎︎︎</description>
		
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		<title>THE TRIANGLE THEORY // DORITOS</title>
				
		<link>https://takahashi.cargo.site/THE-TRIANGLE-THEORY-DORITOS</link>

		<pubDate>Tue, 28 Apr 2026 00:28:33 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/THE-TRIANGLE-THEORY-DORITOS</guid>

		<description>


THE TRIANGLE THEORY // DORITOS

In 2002, Ronaldo made history. 
Not just for winning the World Cup,  but because of a haircut.
A haircut so unusual, 24 years later, people still wondered why it happened.
So we asked ourselves: what if that haircut was meant to be part of a Doritos campaign that never aired? 
What if it was supposed to be a triangle?
//CANNES LIONS: Bronze Lion - Entertainment //&#38;nbsp;Bronze Lion - Entertainment for SportShortlist - Entertainment for Sport //&#38;nbsp;Shortlist - Social &#38;amp; Creator//CICLOPE LATINO: Branded Comedy


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/ac731bf29e4277350e9b74a977b3b157d32cebee5e0b31b3aecc8cd218b0e7c9/DORITOS_TRIANGLE-THEORY_BOARD.jpg" data-mid="247645185" border="0"  src="https://freight.cargo.site/w/1000/i/ac731bf29e4277350e9b74a977b3b157d32cebee5e0b31b3aecc8cd218b0e7c9/DORITOS_TRIANGLE-THEORY_BOARD.jpg" /&#62;


//The mockumentary ︎︎︎


//The TVC ︎︎︎


Home ︎︎︎</description>
		
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		<title>BK TASTE LAWYERS // BURGER KING</title>
				
		<link>https://takahashi.cargo.site/BK-TASTE-LAWYERS-BURGER-KING-1</link>

		<pubDate>Sat, 06 Dec 2025 19:18:12 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/BK-TASTE-LAWYERS-BURGER-KING-1</guid>

		<description>


BK TASTE LAWYERS // BURGER KING

Burger King was about to launch a new burger in Brazil.
A burger that clearly resembled one of McDonald’s. 

But before anyone could allege it was a copy, we took the lead. 
And asked for a truly qualified opinion on the matter: from lawyers.
//D&#38;amp;AD: Graphite Pencil - Digital Marketing //ONE SHOW: Merit - Public Relations//CLIO AWARDS: Bronze - Social Media//CANNES LIONS: Shortlist - Social &#38;amp; Creator
//EL OJO DE IBEROAMÉRICA: Silver (2x) - Brand Experience and Activation // 
Bronze - Direct // Bronze - PR
//EFFIE LATAM: Gold - Influencer Marketing // Gold - Promotional Marketing // Gold - Product Launch
//EFFIE BRAZIL: Gold - Product Launch // 
Bronze - Promotional Marketing // Bronze - Influencer Marketing&#38;nbsp;
//BRAZILIAN CREATIVE CLUB: Gold - Digital // Silver - Integrated // 
Bronze - Promo &#38;amp; Direct // Bronze - Film // In Book - PR

//PROFISSIONAIS DO ANO: Finalist - Film


//Launch film ︎︎︎

//A selection of the thousands of pieces of content lawyers generated organically during the promo&#38;nbsp;︎︎︎

//How it worked&#38;nbsp;︎︎︎

&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d53837c69be22aed94c8a9ed67b208f7765a4dbc3228f95fcd95faecfc2c8fcd/board-apoio2.jpg" data-mid="241504566" border="0"  src="https://freight.cargo.site/w/1000/i/d53837c69be22aed94c8a9ed67b208f7765a4dbc3228f95fcd95faecfc2c8fcd/board-apoio2.jpg" /&#62;

	
A quick guide to help BK Drive staff correctly identify a Brazilian Attorney ID ︎︎︎
	

&#60;img width="3396" height="2400" width_o="3396" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ed527f2aea5d249bf5d12b138e9e3302431d25d7e79b1a783bf504cf83800db5/cartilha-oab-ajustada-ingles.jpg" data-mid="241504567" border="0"  src="https://freight.cargo.site/w/1000/i/ed527f2aea5d249bf5d12b138e9e3302431d25d7e79b1a783bf504cf83800db5/cartilha-oab-ajustada-ingles.jpg" /&#62;

&#60;img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/2d3399a5013d41d2f16b421de4a41afb1c6e716178301dcfc38011d21b359f41/BOARD-BK-LAWYERS-DA-D.png" data-mid="241504571" border="0"  src="https://freight.cargo.site/w/1000/i/2d3399a5013d41d2f16b421de4a41afb1c6e716178301dcfc38011d21b359f41/BOARD-BK-LAWYERS-DA-D.png" /&#62;
Home ︎︎︎</description>
		
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	<item>
		<title>FROM WHOOP-ASS TO WHOPPERS // BURGER KING</title>
				
		<link>https://takahashi.cargo.site/FROM-WHOOP-ASS-TO-WHOPPERS-BURGER-KING</link>

		<pubDate>Mon, 27 Apr 2026 22:25:51 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/FROM-WHOOP-ASS-TO-WHOPPERS-BURGER-KING</guid>

		<description>


FROM WHOOP-ASS TO WHOPPERS // BURGER KING 
A fight promoted by a major beer brand put former

world champions Popó and Wanderlei Silva face-to-face. 
The result? A mass brawl. And a huge PR crisis.
The beer brand issued a standard statement. 
But who truly sealed the peace was another brand: Burger King.


//Hero film ︎︎︎


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b94f93a624ee47dbab10506546effa50d9152e9e2766fdcd3cad4b21b7d7ae08/Board_Popo_Wand_Cannes.jpg.jpeg" data-mid="247644304" border="0"  src="https://freight.cargo.site/w/1000/i/b94f93a624ee47dbab10506546effa50d9152e9e2766fdcd3cad4b21b7d7ae08/Board_Popo_Wand_Cannes.jpg.jpeg" /&#62;
//After the hero film went viral, we kept the conversation alive with social films featuring Popó and Wanderlei: ︎︎︎


Home ︎︎︎</description>
		
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	<item>
		<title>DRESS-CODE-FREE VOGUE BALL // HAVAIANAS</title>
				
		<link>https://takahashi.cargo.site/DRESS-CODE-FREE-VOGUE-BALL-HAVAIANAS-1</link>

		<pubDate>Sat, 06 Dec 2025 19:33:00 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/DRESS-CODE-FREE-VOGUE-BALL-HAVAIANAS-1</guid>

		<description>
	

DRESS-CODE-FREE
VOGUE BALL // HAVAIANAS


We took a stand against the one thing that still keeps people 
from wearing Havaianas on more occasions: the dress code. 
And we went big, by crashing Vogue Ball, Brazil’s most famous gala.
//BRAZILIAN CREATIVE CLUB: Bronze - PR

//FEATURED ON:&#38;nbsp;Vogue, GQ, Globo.com, Yahoo!,
Folha de S.Paulo, UOL, Purepeople


//Our stunt made such a splash that, instead of turning us away, Vogue, the party hosts, 
actually featured our story ︎︎︎
&#60;img width="1114" height="1456" width_o="1114" height_o="1456" data-src="https://freight.cargo.site/t/original/i/996d7af7c02bf84bde06b62eff8d5adeb299fa092f5facce8af05ab2a3836824/Captura-de-Tela-2025-08-27-as-11.47.24.png" data-mid="241504943" border="0"  src="https://freight.cargo.site/w/1000/i/996d7af7c02bf84bde06b62eff8d5adeb299fa092f5facce8af05ab2a3836824/Captura-de-Tela-2025-08-27-as-11.47.24.png" /&#62;

	
//And GQ used it as inspiration (and cover photo) for its monthly Men’s Style Guide ︎︎︎


 &#60;img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/6069bd69249fa141e4173eb9a208b098b3ce0e14801cec6d93283e403acceec6/capa_gq_pedro_final.png" data-mid="241504944" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/6069bd69249fa141e4173eb9a208b098b3ce0e14801cec6d93283e403acceec6/capa_gq_pedro_final.png" /&#62;


&#60;img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/4328315dc3bb790b762d9799f1a976dcef5c03c78f5f4bd0e4a59dd1b71bdbc2/Havaianas_PedroScooby_DesignedForAFreeLife_7063x5008px_05_A.jpg" data-mid="241504939" border="0"  src="https://freight.cargo.site/w/1000/i/4328315dc3bb790b762d9799f1a976dcef5c03c78f5f4bd0e4a59dd1b71bdbc2/Havaianas_PedroScooby_DesignedForAFreeLife_7063x5008px_05_A.jpg" /&#62;

Home ︎︎︎</description>
		
	</item>
		
		
	<item>
		<title>COKE THIRST // COCA-COLA + DOLBY</title>
				
		<link>https://takahashi.cargo.site/COKE-THIRST-COCA-COLA-DOLBY-1</link>

		<pubDate>Sat, 06 Dec 2025 19:28:57 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/COKE-THIRST-COCA-COLA-DOLBY-1</guid>

		<description>


COKE THIRST // COCA-COLA + DOLBY


We turned the Dolby Sound Trailer, the one displayed in theaters 
just before the movie begins, into branded content.
In partnership with Dolby, we turned it into Coke Thirst, 
Dolby’s
Official Sound Trailer in Brazil.
//CANNES LIONS: Gold Lion - Branded Content &#38;amp; EntertainmentShortlist - Branded Content &#38;amp; Entertainment

//WAVE FESTIVAL: Grand Prix - Branded Content 
Gold - Branded Content // Silver - Film Craft

//BRAZILIAN CREATIVE CLUB: Bronze - Branded Content

//EL OJO DE IBEROAMÉRICA: Silver - Sound DesignShortlist - El Tercer Ojo // Shortlist - Media

//NEW YORK FESTIVALS: Shortlist - Branded Content


&#60;img width="7087" height="4723" width_o="7087" height_o="4723" data-src="https://freight.cargo.site/t/original/i/0163a4b12f89d073c09ace8a8884db5a5e92ca034b9f1ca8765a035c46a51d29/Coke-Thirst---Board.jpg" data-mid="241504881" border="0"  src="https://freight.cargo.site/w/1000/i/0163a4b12f89d073c09ace8a8884db5a5e92ca034b9f1ca8765a035c46a51d29/Coke-Thirst---Board.jpg" /&#62;

&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/170f29e74a1ad13f63c3ea3ed55d7bc9f297b3a62f9eaea75d5a7b7ddeda2085/cokethirst-poster-1.jpg" data-mid="241504877" border="0"  src="https://freight.cargo.site/w/1000/i/170f29e74a1ad13f63c3ea3ed55d7bc9f297b3a62f9eaea75d5a7b7ddeda2085/cokethirst-poster-1.jpg" /&#62;
&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/3232f4aa821700b4be8f9332a72121f1bf7d8292689e1db0e941bcbd18d5fe27/cokethirst-poster-3.jpg" data-mid="241504879" border="0"  src="https://freight.cargo.site/w/1000/i/3232f4aa821700b4be8f9332a72121f1bf7d8292689e1db0e941bcbd18d5fe27/cokethirst-poster-3.jpg" /&#62;
&#60;img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/5584fb666019991dd70084bee4bbf57ded59e64481cf97667916151abbfe4ebd/cokethirst-poster-2.jpg" data-mid="241504878" border="0"  src="https://freight.cargo.site/w/1000/i/5584fb666019991dd70084bee4bbf57ded59e64481cf97667916151abbfe4ebd/cokethirst-poster-2.jpg" /&#62;

Home&#38;nbsp;︎︎︎</description>
		
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	<item>
		<title>TALENT DONORS // SANTA CASA</title>
				
		<link>https://takahashi.cargo.site/TALENT-DONORS-SANTA-CASA-1</link>

		<pubDate>Sat, 06 Dec 2025 19:37:20 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/TALENT-DONORS-SANTA-CASA-1</guid>

		<description>
	

TALENT DONORS // SANTA CASA

In Brazil, to become an organ donor, you must declare yourself one. 

So, to inspire more people to do that, Santa Casa invited Brazilian idols to declare themselves donors, 
leaving to the world something even more valuable than their achievements: 
the organs that represent their talents.&#38;nbsp;

Sebastião Salgado (photographer) became a cornea donor, 
Zé Roberto (football player) a lung donor and Luis Fernando Verissimo (writer) a heart donor.
//CANNES LIONS: Shortlist - Health (Film) - VerissimoShortlist - Health (Film) - Zé Roberto

//ONE SHOW: Silver - Film (campaign)

//CLIO AWARDS: Silver - Healthcare - Film (campaign)Shortlist - Film (campaign)

//EL OJO DE IBEROAMÉRICA: Bronze - Film (campaign)


//BRAZILIAN CREATIVE CLUB:&#38;nbsp;In Book - Film - VerissimoIn Book - Film - Meirelles

//WAVE FESTIVAL: Silver - Film (campaign)Bronze - Film (campaign)//PROFISSIONAIS DO ANO: Winner - Institutional Campaign


	&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/3bf4e4898aa36480febd1a171be9fe5c0ac2641a5a31112e8e9698f3e38d962c/Sebastiao-Salgado.jpg" data-mid="241505139" border="0"  src="https://freight.cargo.site/w/1000/i/3bf4e4898aa36480febd1a171be9fe5c0ac2641a5a31112e8e9698f3e38d962c/Sebastiao-Salgado.jpg" /&#62;
	

︎︎︎

"Donate your talent.


What do you do with your talent? 

Sebastião Salgado photographed. 

And revealed to the world the poverty, the men, the nature and its genesis.

Sebastião Salgado’s talent would already have a place in history. 

But he wished it had a place in somewhere even more special: 
the eyes of those who need.


Sebastião Salgado is a cornea donor. What about you?

Tell your family you are a donor. Your talent can save up to 8 lives."

	
"Donate your talent.


What do you do with your talent? 

Zé Roberto ran. And conquered championships, 
more than 10 titles in Europe, 
a spot on the Brazilian national team. 

Zé Roberto’s talent would already have a place in history.

But he wished it had a place in somewhere even more special: 
the chest of those who need.


Zé Roberto is a lung donor. What about you?

Tell your family you are a donor. Your talent can save up to 8 lives."
︎︎︎
	&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/50fcbaa7ba7211bf2e026953cbeab17eaca3857f56fa1fc094854d77a7d6bfcc/Ze-Roberto.jpg" data-mid="241505140" border="0"  src="https://freight.cargo.site/w/1000/i/50fcbaa7ba7211bf2e026953cbeab17eaca3857f56fa1fc094854d77a7d6bfcc/Ze-Roberto.jpg" /&#62;


	&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f79481d4b738bea38cad3077dc9f34d5aac15044c8fece5731e80ef7151fe0c8/LF-Verissimo.jpg" data-mid="241505138" border="0"  src="https://freight.cargo.site/w/1000/i/f79481d4b738bea38cad3077dc9f34d5aac15044c8fece5731e80ef7151fe0c8/LF-Verissimo.jpg" /&#62;
	︎︎︎
"Donate your talent.What do you do with your talent? 

Luis Fernando Verissimo wrote. And made more. 
Made fun of the everyday life. Ironized with his drawings. 
Became one of the biggest names of our literature. 

Verissimo’s talent would already have a place in history.

But he wished it had a place in somewhere even more special: 
the chest of those who need.


Luis Fernando Verissimo is a heart donor. What about you?

Tell your family you are a donor. Your talent can save up to 8 lives."

Home ︎︎︎
</description>
		
	</item>
		
		
	<item>
		<title>PEDESTRIANS // VOLKSWAGEN</title>
				
		<link>https://takahashi.cargo.site/PEDESTRIANS-VOLKSWAGEN-1</link>

		<pubDate>Sat, 06 Dec 2025 19:26:38 +0000</pubDate>

		<dc:creator>Hiroito Takahashi &#124; Copywriter</dc:creator>

		<guid isPermaLink="true">https://takahashi.cargo.site/PEDESTRIANS-VOLKSWAGEN-1</guid>

		<description>


PEDESTRIANS // VOLKSWAGEN

To promote Volkswagen’s Pedestrian Monitoring, we went for something 
that happens all over the world: pedestrians crossing where they’re not supposed to.

But instead of showing that happening everywhere, we focused on a single street. 
The one street you’d expect everyone to use the crosswalk.


&#60;img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/174fd3d9aa1d14d34e0e78f6ccb7e4135c0fbc60787ffc77037d1e41ad33647b/ABBEY-ROAD-01.jpg" data-mid="241504682" border="0"  src="https://freight.cargo.site/w/1000/i/174fd3d9aa1d14d34e0e78f6ccb7e4135c0fbc60787ffc77037d1e41ad33647b/ABBEY-ROAD-01.jpg" /&#62;

&#60;img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/de5673578d16001fbff5d02d3804668b0abc24afe92c6d4504efb6747e233645/ABBEY-ROAD-02.jpg" data-mid="241504683" border="0"  src="https://freight.cargo.site/w/1000/i/de5673578d16001fbff5d02d3804668b0abc24afe92c6d4504efb6747e233645/ABBEY-ROAD-02.jpg" /&#62;

&#60;img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/27f6d4fe4aa3523cc07d4ad1094184888dad2f1897ef34b65f6881728cc87484/ABBEY-ROAD-03.jpg" data-mid="241504684" border="0"  src="https://freight.cargo.site/w/1000/i/27f6d4fe4aa3523cc07d4ad1094184888dad2f1897ef34b65f6881728cc87484/ABBEY-ROAD-03.jpg" /&#62;
Home ︎︎︎</description>
		
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