https://takahashi.cargo.site Hiroito Takahashi | Copywriter Mon, 27 Apr 2026 22:25:51 +0000 https://takahashi.cargo.site en https://takahashi.cargo.site/Homepage Sun, 12 Sep 2021 16:26:36 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/Homepage https://takahashi.cargo.site/About-1 Sun, 28 Jun 2015 21:39:33 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/About-1 <img width="1273" height="1959" width_o="1273" height_o="1959" data-src="https://freight.cargo.site/t/original/i/6805c4efc6eb31d651a5d8611ee48b9f796f718870e867fc74c221df8df2c52e/IMG_4860-2.png" data-mid="234974097" border="0" src="https://freight.cargo.site/w/1000/i/6805c4efc6eb31d651a5d8611ee48b9f796f718870e867fc74c221df8df2c52e/IMG_4860-2.png" /> Hiroito Takahashi&nbsp; Senior Copywriter at AlmapBBDO hiroitotk@gmail.com+55 (11) 96912 5404 LinkedIn Experience: (2020 – currently) AlmapBBDO – São Paulo(2018 – 2020) Talent Marcel – São Paulo(2017 – 2018) EnergyBBDO Brasil – São Paulo(2017) J.Walter Thompson Brasil – São Paulo(2016) Crispin Porter + Bogusky Brasil – São Paulo(2013 – 2015) J.Walter Thompson Brasil – São Paulo(2012 – 2013) Bonaparte – Porto Alegre(2011) Onze – Porto Alegre Recognition: //Cannes Lions Titanium Lion - Titanium - Pedigree CarameloGold Lion - Creative Strategy&nbsp;- Pedigree CarameloGold Lion - Branded Content &amp; Entertainment - Coke Thirst Silver Lion - Direct&nbsp;- Pedigree CarameloBronze Lion - Social &amp; Creator&nbsp;- Pedigree CarameloShortlist (2x) - Direct&nbsp;- Pedigree CarameloShortlist - Creative Strategy&nbsp;- Pedigree CarameloShortlist - PR&nbsp;- Pedigree Caramelo Shortlist - Social &amp; Creator -&nbsp;BK Taste LawyersShortlist - Branded Content &amp; Entertainment - Coke ThirstShortlist - Health (Film) - Verissimo | Talent DonorsShortlist - Health (Film) - Zé Roberto | Talent Donors //D&amp;ADGraphite Pencil - Digital Marketing - BK Taste Lawyers //One Show Silver - Film - Talent Donors (campaign)Merit - Public Relations - BK Taste Lawyers //Clio Awards Gold - Social Media -&nbsp;Pedigree CarameloSilver -&nbsp;Experience/Activation -&nbsp;Pedigree Caramelo Silver - Healthcare (Film) - Talent Donors (campaign)Bronze - Social Media&nbsp;- BK Taste Lawyers Bronze -&nbsp;Creative Effectiveness&nbsp;- Pedigree CarameloBronze -&nbsp;Direct&nbsp;- Pedigree CarameloBronze - Use of Influencers&nbsp;- Pedigree CarameloShortlist - Film - Talent Donors (campaign)//LIAGold - Creative Strategy -&nbsp;Pedigree CarameloSilver - Integration -&nbsp;Pedigree CarameloSilver - Non-Traditional -&nbsp;Pedigree CarameloSilver - Social Media &amp; Influencers -&nbsp;Pedigree CarameloBronze - Direct -&nbsp;Pedigree CarameloBronze - PR -&nbsp;Pedigree CarameloBronze - Transformative Business Impact -&nbsp;Pedigree Caramelo //ANDY Awards Winner - Idea -&nbsp;Pedigree Caramelo //Ad Age's Creativity AwardsBest Work for Good: Brand -&nbsp;Pedigree Caramelo //WARC Effective 100 World’s #2 Most Awarded Campaign for Effectiveness -&nbsp;Pedigree Caramelo //Effie LatamGrand Effie - Pedigree CarameloGold - Pet Care - Pedigree CarameloGold - Engaged Community - Pedigree CarameloGold - Social Impact - Pedigree CarameloGold - Influencer Marketing - BK Taste LawyersGold - Promotional Marketing - BK Taste LawyersGold - Product Launch - BK Taste Lawyers //Effie BrazilGrand Effie - Pedigree CarameloGold - Brand Experience - Pedigree CarameloGold - Influencer Marketing - Pedigree CarameloGold - Product Launch - BK Taste LawyersBronze - Promotional Marketing - BK Taste LawyersBronze - Influencer Marketing - BK Taste Lawyers //El Ojo de Iberoamérica Gold - Effectiveness - Pedigree Caramelo&nbsp; Gold - Brand Experience &amp; Activation&nbsp;- Pedigree Caramelo Gold - PR&nbsp;- Pedigree Caramelo Gold (2x) - Digital &amp; Social - Pedigree Caramelo Silver - PR - Pedigree Caramelo Silver - Creative Transformation&nbsp;- Pedigree Caramelo Silver (2x) - Brand Experience and Activation -&nbsp;BK Taste LawyersBronze - Brand Experience &amp; Activation - Pedigree CarameloBronze - Direct - Pedigree CarameloBronze - El Tercer Ojo - Pedigree Caramelo Bronze - Direct -&nbsp;BK Taste Lawyers Bronze - PR -&nbsp;BK Taste Lawyers Bronze - Film - Talent Donors (campaign) Silver - Sound Design - Coke Thirst Bronze - Editing - Go All The WayShortlist - El Tercer Ojo - Coke ThirstShortlist - Media - Coke ThirstShortlist - Cinematography - Go All The WayShortlist - Art Direction - Go All The WayShortlist - Sound Design - Go All The WayShortlist - Direction - Go All The Way //CICLOPE Latino Winner -&nbsp;Sustainability &amp; Social Impact - Pedigree Caramelo Winner - Branded Comedy - The Triangle Theory //Wave Festival Grand Prix - Branded Content - Coke Thirst Gold - Branded Content - Coke Thirst Silver - Film - Talent Donors (campaign) Silver - Press - It's better to see it Bronze - Film - Talent Donors (campaign) Silver - Film Craft - Coke Thirst Bronze - Film Craft - Go All The Way //Brazilian Creative Club Gold - Integrated - Pedigree CarameloGold - Digital - Pedigree Caramelo Gold - Digital -&nbsp;BK Taste LawyersSilver - Digital - Pedigree Caramelo Silver - Integrated -&nbsp;BK Taste Lawyers Bronze - PR - Pedigree CarameloBronze - Impact &amp; ESG - Pedigree CarameloBronze - Promo &amp; Direct - BK Taste LawyersBronze - Film - BK Taste Lawyers Bronze - Branded Content - Coke Thirst Bronze - Craft: Art Direction - It's better to see itBronze - PR - Dress-code-free Vogue BallIn Book - Branded Content &amp; Experience - Pedigree CarameloIn Book - PR - BK Taste Lawyers In Book - Film -&nbsp;Where Stories Happen (The Forgotten Guest)In Book - Film - It's better to see itIn Book - Film - VerissimoIn Book - Film - MeirellesIn Book - Film - DeliveryIn Book - Film - DishesIn Book - Film - WFH In Book - Film Craft - Go All The Way //Profissionais do AnoWinner - Institutional Campaign - Talent Donors Finalist - Film - BK Taste Lawyers Finalist - Film - I Don’t Want to Miss a ClassFinalist -&nbsp;Institutional Campaign -&nbsp;It's better to see it Finalist - Campaign -&nbsp;Where Stories Happen //New York FestivalsShortlist - Branded Content - Coke ThirstShortlist - Digital - Political FurnitureShortlist - Public Service Announcements - Political FurnitureShortlist - Public Service Announcements - Political Furniture //Cresta Awards Gold - Integrated Campaign - Pedigree Caramelo Gold - Brand Purpose&nbsp;- Pedigree CarameloGold - Creative Strategy - Pedigree Caramelo Silver - Cultural Impact -&nbsp;Pedigree Caramelo//MMA Smarties BrazilGrand Prix&nbsp;- Pedigree CarameloGold - Brand Purpose&nbsp;- Pedigree CarameloGold - Influencer Marketing&nbsp;- Pedigree CarameloSilver - Brand Experience&nbsp;- Pedigree CarameloSilver - Social Impact Marketing - Pedigree Caramelo //Lürzer’s Archive Published (6/2015) - Film - Verissimo | Talent DonorsPublished (6/2015) - Film - Zé Roberto | Talent Donors https://takahashi.cargo.site/PEDIGREE-CARAMELO-PEDIGREE-1 Sat, 06 Dec 2025 18:22:19 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/PEDIGREE-CARAMELO-PEDIGREE-1 PEDIGREE CARAMELO // PEDIGREE To boost adoptions, we turned the most common mutt&nbsp; in Brazilian shelters into a pedigree dog. //CANNES LIONS: Titanium Lion - Titanium // Gold Lion - Creative Strategy // Silver Lion - DirectBronze Lion - Social &amp; Creator // Shortlist (2x) - Direct // Shortlist - Creative Strategy // Shortlist - PR//CLIO AWARDS:&nbsp;Gold - Social Media //&nbsp;Silver - Experience/Activation Bronze - Creative Effectiveness //&nbsp;Bronze - Direct //&nbsp;Bronze - Use of Influencers //ANDY AWARDS:&nbsp;Winner - Idea //AD AGE'S CREATIVITY AWARDS: Best Work for Good: Brand //LIA: Gold - Creative Strategy // Silver - Integration // Silver - Non-Traditional Silver - Social Media &amp; Influencers // Bronze - Direct // Bronze - PR // Bronze - Transformative Business Impact //EFFIE LATAM: Grand Effie // Gold - Pet Care // Gold - Engaged Community // Gold - Social Impact //EFFIE BRAZIL: Grand Effie // Gold - Brand Experience // Gold - Influencer Marketing //WARC EFFECTIVE 100: World’s #2 Most Awarded Campaign for Effectiveness For the full list, please click here. <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/2c9f966c0daf30d1fc58c95861b05e24a42cb189eebc27e23721a37647f06b2c/board-caramelo-titanium.jpg" data-mid="241503644" border="0" src="https://freight.cargo.site/w/1000/i/2c9f966c0daf30d1fc58c95861b05e24a42cb189eebc27e23721a37647f06b2c/board-caramelo-titanium.jpg" />//Launch film (if the subtitles don't start automatically, please click on CC) ︎︎︎ <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/f352e7c5793df22e2969c9a220e6d936f002e6d5c877b6af59d9e8904dd0f218/ALMAP_PEDIGREE_CARAMELO_OOH_04.jpg" data-mid="241503646" border="0" src="https://freight.cargo.site/w/1000/i/f352e7c5793df22e2969c9a220e6d936f002e6d5c877b6af59d9e8904dd0f218/ALMAP_PEDIGREE_CARAMELO_OOH_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/388a549906e732e01f7ae5884b1261cf52eb05ac4bc4039e2582eb7a2188f699/Artboard-1.png" data-mid="241503647" border="0" src="https://freight.cargo.site/w/1000/i/388a549906e732e01f7ae5884b1261cf52eb05ac4bc4039e2582eb7a2188f699/Artboard-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c17cbb57dab66fea7b4c200026510a0dfb31c70006453aac30ea36c7467d61de/ooh-caramelo-3.jpg" data-mid="241503648" border="0" src="https://freight.cargo.site/w/1000/i/c17cbb57dab66fea7b4c200026510a0dfb31c70006453aac30ea36c7467d61de/ooh-caramelo-3.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/49915f5ef3ddcee22e801026cd63c8c6fcaca7cda358d7668a8e3be473dc14d4/Artboard-2.png" data-mid="241503649" border="0" src="https://freight.cargo.site/w/1000/i/49915f5ef3ddcee22e801026cd63c8c6fcaca7cda358d7668a8e3be473dc14d4/Artboard-2.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1de9978914ac87db15ac76001e53cc7fc3459568dec972370fca8d9d8e592f3f/ooh-pedigree-2.jpg" data-mid="241503664" border="0" src="https://freight.cargo.site/w/1000/i/1de9978914ac87db15ac76001e53cc7fc3459568dec972370fca8d9d8e592f3f/ooh-pedigree-2.jpg" /> //Caramelo's very own Pedigree® packaging, the first-ever to feature a mixed-breed dog ︎︎︎ <img width="2550" height="1434" width_o="2550" height_o="1434" data-src="https://freight.cargo.site/t/original/i/f92358346a853a25787cd0178f4f507777a14d11de250ee830cdb458fc6c2efb/ALMAP_CARAMELO_EMBALAGEM.png" data-mid="241503650" border="0" src="https://freight.cargo.site/w/1000/i/f92358346a853a25787cd0178f4f507777a14d11de250ee830cdb458fc6c2efb/ALMAP_CARAMELO_EMBALAGEM.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3423737eef385d49c567c24c4bc7ce47af1e7593f3177ea145c54c4c8d793ee1/Artboard-7.jpg" data-mid="241503651" border="0" src="https://freight.cargo.site/w/1000/i/3423737eef385d49c567c24c4bc7ce47af1e7593f3177ea145c54c4c8d793ee1/Artboard-7.jpg" /> <img width="2550" height="1434" width_o="2550" height_o="1434" data-src="https://freight.cargo.site/t/original/i/3ae23fb0baf4ea8388cca88ed95378554a5d83b7b5ea4a8e5cff881c67898f6e/AF.Almap_Pedigree_Caramelo_Carteirinha-02.png" data-mid="241503652" border="0" src="https://freight.cargo.site/w/1000/i/3ae23fb0baf4ea8388cca88ed95378554a5d83b7b5ea4a8e5cff881c67898f6e/AF.Almap_Pedigree_Caramelo_Carteirinha-02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/df10fc3a454c99e19d7d451495c05ddc8cd7394c48629d2225b8fd0808ffd0f8/Artboard-4.jpg" data-mid="241503654" border="0" src="https://freight.cargo.site/w/1000/i/df10fc3a454c99e19d7d451495c05ddc8cd7394c48629d2225b8fd0808ffd0f8/Artboard-4.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/56acea3ac868beb0a7abe779ad5a5bfdcfec5bef17fc329661399030cf0d62bb/ALMAP_PEDIGREE_CARAMELO_DS_01.png" data-mid="241503655" border="0" src="https://freight.cargo.site/w/1000/i/56acea3ac868beb0a7abe779ad5a5bfdcfec5bef17fc329661399030cf0d62bb/ALMAP_PEDIGREE_CARAMELO_DS_01.png" /> <img width="3500" height="1897" width_o="3500" height_o="1897" data-src="https://freight.cargo.site/t/original/i/be04c47542eced640b65d76c4474e160c4f917f91f06212956f9d599b66f6f29/ALMAP_PEDIGREE_CARAMELO_BANDEIRA.png" data-mid="241503656" border="0" src="https://freight.cargo.site/w/1000/i/be04c47542eced640b65d76c4474e160c4f917f91f06212956f9d599b66f6f29/ALMAP_PEDIGREE_CARAMELO_BANDEIRA.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/50398b7e51bd31aa4608174d7e38bfb9a41f148da8b4d89d8ef748641834fa67/ALMAP_PEDIGREE_CARAMELO_SHOOTING_14.png" data-mid="241503657" border="0" src="https://freight.cargo.site/w/1000/i/50398b7e51bd31aa4608174d7e38bfb9a41f148da8b4d89d8ef748641834fa67/ALMAP_PEDIGREE_CARAMELO_SHOOTING_14.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/cbbb4b24c7b490d5c0b7632475ceae5949506085f6bac5e76893a08deae6acbe/ALMAP_PEDIGREE_CARAMELO_SHOOTING_11.png" data-mid="241503658" border="0" src="https://freight.cargo.site/w/1000/i/cbbb4b24c7b490d5c0b7632475ceae5949506085f6bac5e76893a08deae6acbe/ALMAP_PEDIGREE_CARAMELO_SHOOTING_11.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/73a00f8700b75da0e4c6bb6248d92241deb71d3f6649bd21e74c1af48e44a31f/ALMAP_PEDIGREE_CARAMELO_SHOOTING_12.png" data-mid="241503659" border="0" src="https://freight.cargo.site/w/1000/i/73a00f8700b75da0e4c6bb6248d92241deb71d3f6649bd21e74c1af48e44a31f/ALMAP_PEDIGREE_CARAMELO_SHOOTING_12.png" /><img width="2757" height="1968" width_o="2757" height_o="1968" data-src="https://freight.cargo.site/t/original/i/6880e75fef5a41cf21acbedd8673a162c6d514e2f44de510e6b8b1787dec8e59/ALMAP_PEDIGREE_CARAMELO_SHOOTING_07.png" data-mid="241503660" border="0" src="https://freight.cargo.site/w/1000/i/6880e75fef5a41cf21acbedd8673a162c6d514e2f44de510e6b8b1787dec8e59/ALMAP_PEDIGREE_CARAMELO_SHOOTING_07.png" /> <img width="2757" height="1968" width_o="2757" height_o="1968" data-src="https://freight.cargo.site/t/original/i/0a3c0e12c05b5631cfbfa20739c9a1bb0fed2816a2a36bf393afe77237920cf2/ALMAP_PEDIGREE_CARAMELO_SHOOTING_01.png" data-mid="241503661" border="0" src="https://freight.cargo.site/w/1000/i/0a3c0e12c05b5631cfbfa20739c9a1bb0fed2816a2a36bf393afe77237920cf2/ALMAP_PEDIGREE_CARAMELO_SHOOTING_01.png" /> <img width="2500" height="1666" width_o="2500" height_o="1666" data-src="https://freight.cargo.site/t/original/i/2fbba042c91021a0674b603a3edaf45a39f7e0270a6959e88a376e139600a454/ALMAP_PEDIGREE_CARAMELO_SHOOTING_19.png" data-mid="241503662" border="0" src="https://freight.cargo.site/w/1000/i/2fbba042c91021a0674b603a3edaf45a39f7e0270a6959e88a376e139600a454/ALMAP_PEDIGREE_CARAMELO_SHOOTING_19.png" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/201ccce23cca14c1b216c8b789145aafb6c3148ad54c1262c133bd4d1b2be5aa/ALMAP_CARAMELO_GIF-ILUSTRAS-1-1.gif" data-mid="241503663" border="0" src="https://freight.cargo.site/w/1000/i/201ccce23cca14c1b216c8b789145aafb6c3148ad54c1262c133bd4d1b2be5aa/ALMAP_CARAMELO_GIF-ILUSTRAS-1-1.gif" /> Home ︎︎︎ https://takahashi.cargo.site/BK-TASTE-LAWYERS-BURGER-KING-1 Sat, 06 Dec 2025 19:18:12 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/BK-TASTE-LAWYERS-BURGER-KING-1 BK TASTE LAWYERS // BURGER KING Burger King was about to launch a new burger in Brazil. A burger that clearly resembled one of McDonald’s. But before anyone could allege it was a copy, we took the lead. And asked for a truly qualified opinion on the matter: from lawyers. //D&amp;AD: Graphite Pencil - Digital Marketing //ONE SHOW: Merit - Public Relations//CLIO AWARDS: Bronze - Social Media//CANNES LIONS: Shortlist - Social &amp; Creator //EL OJO DE IBEROAMÉRICA: Silver (2x) - Brand Experience and Activation // Bronze - Direct // Bronze - PR //EFFIE LATAM: Gold - Influencer Marketing // Gold - Promotional Marketing // Gold - Product Launch //EFFIE BRAZIL: Gold - Product Launch // Bronze - Promotional Marketing // Bronze - Influencer Marketing&nbsp; //BRAZILIAN CREATIVE CLUB: Gold - Digital // Silver - Integrated // Bronze - Promo &amp; Direct // Bronze - Film // In Book - PR //PROFISSIONAIS DO ANO: Finalist - Film //Launch film ︎︎︎ //A selection of the thousands of pieces of content lawyers generated organically during the promo&nbsp;︎︎︎ //How it worked&nbsp;︎︎︎ <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/d53837c69be22aed94c8a9ed67b208f7765a4dbc3228f95fcd95faecfc2c8fcd/board-apoio2.jpg" data-mid="241504566" border="0" src="https://freight.cargo.site/w/1000/i/d53837c69be22aed94c8a9ed67b208f7765a4dbc3228f95fcd95faecfc2c8fcd/board-apoio2.jpg" /> A quick guide to help BK Drive staff correctly identify a Brazilian Attorney ID ︎︎︎ <img width="3396" height="2400" width_o="3396" height_o="2400" data-src="https://freight.cargo.site/t/original/i/ed527f2aea5d249bf5d12b138e9e3302431d25d7e79b1a783bf504cf83800db5/cartilha-oab-ajustada-ingles.jpg" data-mid="241504567" border="0" src="https://freight.cargo.site/w/1000/i/ed527f2aea5d249bf5d12b138e9e3302431d25d7e79b1a783bf504cf83800db5/cartilha-oab-ajustada-ingles.jpg" /> <img width="4000" height="3200" width_o="4000" height_o="3200" data-src="https://freight.cargo.site/t/original/i/2d3399a5013d41d2f16b421de4a41afb1c6e716178301dcfc38011d21b359f41/BOARD-BK-LAWYERS-DA-D.png" data-mid="241504571" border="0" src="https://freight.cargo.site/w/1000/i/2d3399a5013d41d2f16b421de4a41afb1c6e716178301dcfc38011d21b359f41/BOARD-BK-LAWYERS-DA-D.png" /> Home ︎︎︎ https://takahashi.cargo.site/FROM-WHOOP-ASS-TO-WHOPPERS-BURGER-KING Mon, 27 Apr 2026 22:25:51 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/FROM-WHOOP-ASS-TO-WHOPPERS-BURGER-KING FROM WHOOP-ASS TO WHOPPERS // BURGER KING A fight promoted by a major beer brand put former world champions Popó and Wanderlei Silva face-to-face. The result? A mass brawl. And a huge PR crisis. The beer brand issued a standard statement. But who truly sealed the peace was another brand: Burger King. //Hero film ︎︎︎ <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/b94f93a624ee47dbab10506546effa50d9152e9e2766fdcd3cad4b21b7d7ae08/Board_Popo_Wand_Cannes.jpg.jpeg" data-mid="247644304" border="0" src="https://freight.cargo.site/w/1000/i/b94f93a624ee47dbab10506546effa50d9152e9e2766fdcd3cad4b21b7d7ae08/Board_Popo_Wand_Cannes.jpg.jpeg" /> //After the hero film went viral, we kept the conversation alive with social films featuring Popó and Wanderlei: ︎︎︎ Home ︎︎︎ https://takahashi.cargo.site/DRESS-CODE-FREE-VOGUE-BALL-HAVAIANAS-1 Sat, 06 Dec 2025 19:33:00 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/DRESS-CODE-FREE-VOGUE-BALL-HAVAIANAS-1 DRESS-CODE-FREE VOGUE BALL // HAVAIANAS We took a stand against the one thing that still keeps people from wearing Havaianas on more occasions: the dress code. And we went big, by crashing Vogue Ball, Brazil’s most famous gala. //BRAZILIAN CREATIVE CLUB: Bronze - PR //FEATURED ON:&nbsp;Vogue, GQ, Globo.com, Yahoo!, Folha de S.Paulo, UOL, Purepeople //Our stunt made such a splash that, instead of turning us away, Vogue, the party hosts, actually featured our story ︎︎︎ <img width="1114" height="1456" width_o="1114" height_o="1456" data-src="https://freight.cargo.site/t/original/i/996d7af7c02bf84bde06b62eff8d5adeb299fa092f5facce8af05ab2a3836824/Captura-de-Tela-2025-08-27-as-11.47.24.png" data-mid="241504943" border="0" src="https://freight.cargo.site/w/1000/i/996d7af7c02bf84bde06b62eff8d5adeb299fa092f5facce8af05ab2a3836824/Captura-de-Tela-2025-08-27-as-11.47.24.png" /> //And GQ used it as inspiration (and cover photo) for its monthly Men’s Style Guide ︎︎︎ <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/6069bd69249fa141e4173eb9a208b098b3ce0e14801cec6d93283e403acceec6/capa_gq_pedro_final.png" data-mid="241504944" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/6069bd69249fa141e4173eb9a208b098b3ce0e14801cec6d93283e403acceec6/capa_gq_pedro_final.png" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/4328315dc3bb790b762d9799f1a976dcef5c03c78f5f4bd0e4a59dd1b71bdbc2/Havaianas_PedroScooby_DesignedForAFreeLife_7063x5008px_05_A.jpg" data-mid="241504939" border="0" src="https://freight.cargo.site/w/1000/i/4328315dc3bb790b762d9799f1a976dcef5c03c78f5f4bd0e4a59dd1b71bdbc2/Havaianas_PedroScooby_DesignedForAFreeLife_7063x5008px_05_A.jpg" /> Home ︎︎︎ https://takahashi.cargo.site/COKE-THIRST-COCA-COLA-DOLBY-1 Sat, 06 Dec 2025 19:28:57 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/COKE-THIRST-COCA-COLA-DOLBY-1 COKE THIRST // COCA-COLA + DOLBY We turned the Dolby Sound Trailer, the one displayed in theaters just before the movie begins, into branded content. In partnership with Dolby, we turned it into Coke Thirst, Dolby’s Official Sound Trailer in Brazil. //CANNES LIONS: Gold Lion - Branded Content &amp; EntertainmentShortlist - Branded Content &amp; Entertainment //WAVE FESTIVAL: Grand Prix - Branded Content Gold - Branded Content // Silver - Film Craft //BRAZILIAN CREATIVE CLUB: Bronze - Branded Content //EL OJO DE IBEROAMÉRICA: Silver - Sound DesignShortlist - El Tercer Ojo // Shortlist - Media //NEW YORK FESTIVALS: Shortlist - Branded Content <img width="7087" height="4723" width_o="7087" height_o="4723" data-src="https://freight.cargo.site/t/original/i/0163a4b12f89d073c09ace8a8884db5a5e92ca034b9f1ca8765a035c46a51d29/Coke-Thirst---Board.jpg" data-mid="241504881" border="0" src="https://freight.cargo.site/w/1000/i/0163a4b12f89d073c09ace8a8884db5a5e92ca034b9f1ca8765a035c46a51d29/Coke-Thirst---Board.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/170f29e74a1ad13f63c3ea3ed55d7bc9f297b3a62f9eaea75d5a7b7ddeda2085/cokethirst-poster-1.jpg" data-mid="241504877" border="0" src="https://freight.cargo.site/w/1000/i/170f29e74a1ad13f63c3ea3ed55d7bc9f297b3a62f9eaea75d5a7b7ddeda2085/cokethirst-poster-1.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/3232f4aa821700b4be8f9332a72121f1bf7d8292689e1db0e941bcbd18d5fe27/cokethirst-poster-3.jpg" data-mid="241504879" border="0" src="https://freight.cargo.site/w/1000/i/3232f4aa821700b4be8f9332a72121f1bf7d8292689e1db0e941bcbd18d5fe27/cokethirst-poster-3.jpg" /> <img width="1240" height="1754" width_o="1240" height_o="1754" data-src="https://freight.cargo.site/t/original/i/5584fb666019991dd70084bee4bbf57ded59e64481cf97667916151abbfe4ebd/cokethirst-poster-2.jpg" data-mid="241504878" border="0" src="https://freight.cargo.site/w/1000/i/5584fb666019991dd70084bee4bbf57ded59e64481cf97667916151abbfe4ebd/cokethirst-poster-2.jpg" /> Home&nbsp;︎︎︎ https://takahashi.cargo.site/TALENT-DONORS-SANTA-CASA-1 Sat, 06 Dec 2025 19:37:20 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/TALENT-DONORS-SANTA-CASA-1 TALENT DONORS // SANTA CASA In Brazil, to become an organ donor, you must declare yourself one. So, to inspire more people to do that, Santa Casa invited Brazilian idols to declare themselves donors, leaving to the world something even more valuable than their achievements: the organs that represent their talents.&nbsp; Sebastião Salgado (photographer) became a cornea donor, Zé Roberto (football player) a lung donor and Luis Fernando Verissimo (writer) a heart donor. //CANNES LIONS: Shortlist - Health (Film) - VerissimoShortlist - Health (Film) - Zé Roberto //ONE SHOW: Silver - Film (campaign) //CLIO AWARDS: Silver - Healthcare - Film (campaign)Shortlist - Film (campaign) //EL OJO DE IBEROAMÉRICA: Bronze - Film (campaign) //BRAZILIAN CREATIVE CLUB:&nbsp;In Book - Film - VerissimoIn Book - Film - Meirelles //WAVE FESTIVAL: Silver - Film (campaign)Bronze - Film (campaign)//PROFISSIONAIS DO ANO: Winner - Institutional Campaign <img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/3bf4e4898aa36480febd1a171be9fe5c0ac2641a5a31112e8e9698f3e38d962c/Sebastiao-Salgado.jpg" data-mid="241505139" border="0" src="https://freight.cargo.site/w/1000/i/3bf4e4898aa36480febd1a171be9fe5c0ac2641a5a31112e8e9698f3e38d962c/Sebastiao-Salgado.jpg" /> ︎︎︎ "Donate your talent. What do you do with your talent? Sebastião Salgado photographed. And revealed to the world the poverty, the men, the nature and its genesis. Sebastião Salgado’s talent would already have a place in history. But he wished it had a place in somewhere even more special: the eyes of those who need. Sebastião Salgado is a cornea donor. What about you? Tell your family you are a donor. Your talent can save up to 8 lives." "Donate your talent. What do you do with your talent? Zé Roberto ran. And conquered championships, more than 10 titles in Europe, a spot on the Brazilian national team. Zé Roberto’s talent would already have a place in history. But he wished it had a place in somewhere even more special: the chest of those who need. Zé Roberto is a lung donor. What about you? Tell your family you are a donor. Your talent can save up to 8 lives." ︎︎︎ <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/50fcbaa7ba7211bf2e026953cbeab17eaca3857f56fa1fc094854d77a7d6bfcc/Ze-Roberto.jpg" data-mid="241505140" border="0" src="https://freight.cargo.site/w/1000/i/50fcbaa7ba7211bf2e026953cbeab17eaca3857f56fa1fc094854d77a7d6bfcc/Ze-Roberto.jpg" /> <img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/f79481d4b738bea38cad3077dc9f34d5aac15044c8fece5731e80ef7151fe0c8/LF-Verissimo.jpg" data-mid="241505138" border="0" src="https://freight.cargo.site/w/1000/i/f79481d4b738bea38cad3077dc9f34d5aac15044c8fece5731e80ef7151fe0c8/LF-Verissimo.jpg" /> ︎︎︎ "Donate your talent.What do you do with your talent? Luis Fernando Verissimo wrote. And made more. Made fun of the everyday life. Ironized with his drawings. Became one of the biggest names of our literature. Verissimo’s talent would already have a place in history. But he wished it had a place in somewhere even more special: the chest of those who need. Luis Fernando Verissimo is a heart donor. What about you? Tell your family you are a donor. Your talent can save up to 8 lives." Home ︎︎︎ https://takahashi.cargo.site/PEDESTRIANS-VOLKSWAGEN-1 Sat, 06 Dec 2025 19:26:38 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/PEDESTRIANS-VOLKSWAGEN-1 PEDESTRIANS // VOLKSWAGEN To promote Volkswagen’s Pedestrian Monitoring, we went for something that happens all over the world: pedestrians crossing where they’re not supposed to. But instead of showing that happening everywhere, we focused on a single street. The one street you’d expect everyone to use the crosswalk. <img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/174fd3d9aa1d14d34e0e78f6ccb7e4135c0fbc60787ffc77037d1e41ad33647b/ABBEY-ROAD-01.jpg" data-mid="241504682" border="0" src="https://freight.cargo.site/w/1000/i/174fd3d9aa1d14d34e0e78f6ccb7e4135c0fbc60787ffc77037d1e41ad33647b/ABBEY-ROAD-01.jpg" /> <img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/de5673578d16001fbff5d02d3804668b0abc24afe92c6d4504efb6747e233645/ABBEY-ROAD-02.jpg" data-mid="241504683" border="0" src="https://freight.cargo.site/w/1000/i/de5673578d16001fbff5d02d3804668b0abc24afe92c6d4504efb6747e233645/ABBEY-ROAD-02.jpg" /> <img width="1984" height="1323" width_o="1984" height_o="1323" data-src="https://freight.cargo.site/t/original/i/27f6d4fe4aa3523cc07d4ad1094184888dad2f1897ef34b65f6881728cc87484/ABBEY-ROAD-03.jpg" data-mid="241504684" border="0" src="https://freight.cargo.site/w/1000/i/27f6d4fe4aa3523cc07d4ad1094184888dad2f1897ef34b65f6881728cc87484/ABBEY-ROAD-03.jpg" /> Home ︎︎︎ https://takahashi.cargo.site/I-DON-T-WANT-TO-MISS-A-CLASS-CNA-1 Sat, 06 Dec 2025 22:45:29 +0000 Hiroito Takahashi | Copywriter https://takahashi.cargo.site/I-DON-T-WANT-TO-MISS-A-CLASS-CNA-1 I DON’T WANT TO MISS A CLASS // CNA Anything can be an excuse to skip a boring English class. But if every class is a different experience, filled with fun and technology, no matter what happens, you won’t miss a class. To tell that story, we turned Aerosmith’s “I Don’t Want to Miss a Thing” into “I Don’t Want to Miss a Class” in this film for CNA, Brazil’s leading language school. //PROFISSIONAIS DO ANO: Finalist - Film //TVC (if the subtitles don't start automatically, please click on CC) ︎︎︎ Home ︎︎︎